In an anti-authoritarian country like Denmark, being a boss is a precarious (social) position. Danish bosses don’t like to flaunt their authority.
In fact, when you enter a room of Danes, it is often difficult to tell which one is the boss. The social cues that point to a big cheese in other cultures – the flashy watch, the oversize office, the glamorous yet servile executive assistant – are considered poor taste in egalitarian Denmark.