When I moved from the US to Denmark, I didn’t expect the American holidays to follow me.
But American-style Halloween is everywhere now, having transformed the ancient and dignified Danish allehelgensaften to a full explosion of plastic and candy.
If Wikipedia can be trusted, the American version of Halloween only took off in Denmark in 2000, when Fætter BR began to sell the very first of the polyester princess costumes, zombie makeup sets, and plastic pumpkin-shaped candy baskets that now overwhelm stores beginning in late September.
The production of real pumpkins has soared too, with nearly a million sold every year in Denmark.
My guess is that American-style Halloween has become so popular not just because it references a deep pagan tradition, but because getting ready for it gives the kids something to do during fall vacation.
It is also a convenient three or four months before it’s time to dress up again for Fastelavn.