Like so many other aspects of life in Denmark, gift giving in the holiday season comes with dozens of unwritten rules and unspoken expectations.
Should you give a gift to your boss? What about your colleagues? Will you and your Danish friends exchange gifts? And why does almost every store in Denmark ask if you want a “gift sticker” when you buy something?
Here are a few basic tips about gift giving in Denmark.
Gift giving isn’t the most important thing
First of all, it’s important to emphasize that gift giving is not the most important thing about the holiday season in Denmark. Food is the most important thing, from the roast pork to the caramelised potatoes to the shredded red cabbage to the buttery Christmas cookies.
Alcohol is probably the second-most important.
And neither one is any good without the hygge of being together with your family at Christmas dinner, or your colleagues at the work Christmas lunch, or your football friends at your team holiday party.
Gift giving runs a distant fourth, so don’t get too worried about not choosing the perfect gift. That’s what the “gift sticker” is for – it means the recipient will be able to take your carefully-chosen gift back to the store and exchange it for something they’d like better.